Lead scoring
AI reads the lead source, answers, budget and timing signals to produce a score. Your sales rules map scores to priorities.
Note
Scores alone should never sink leads — always retain a human review path.
Route and follow up
- Define priority bands on the score.
- Route hot leads to the fastest-responding rep.
- Send richer nurture content to medium leads.
- Drop low signals into a re-qualification pool with a reminder.
Measure impact
The funnel report shows conversion by lead source and score band, so you can tune the model every month.